Wordcamp Europe 2015

I’ve attended Wordcamp Europe in Seville, Spain this weekend and it was a wonderful and breathtaking experience.

There will be probaly many blogposts like this writing about a a tech confrence were there are an unik and friendly community, superb organized complete camp with delicious food and interesting speakers with different themes and solutions.

I’m currently sitting a bit outside Malaga and writing this in the dark of the spanish dusk at a hotel balcony by the beach with a pedestrian zone four floors under me.

From the balcony
From the balcony of Rincon De La Victorial hotel, Malaga, Spain


I wanted to pull back a little after the camp to sleep, relax and reflect.

On a beach
Man fishing and a couple sitting on the beach in Malaga



The Camp

There were about 800 attendees this year and the Organizers choose a hotel with a convention center a few minutes (with a cab) from the center.


I write it right away: It was a highly well organised convention center with the right amount of coffee, juice, croissants for breakfast and a variety of sandwiches, tapas and small dishes, lemonade and beer (!) for lunch.

I am going to write a bit about some of the speaks from this camp wich I was attending to so I will not cover all the speaks in this blogpost.

The one I choose write about are:

Rian Rietveld – The accessibility speak.

The PHP 7 story -Zeev Suraski

Tom Willmot – Distributed, Open source and Hapiness

Mark Jaquith –  WordPress Etichs

Amelia Andersdotter & Anders Jensen Urstad – Privacy and data protection



The Accessibility speak with Rian Rietveld.

Rian Rietvield is a female developer from the Netherlands who is on the WordPress Accessibility team and who is specialized on Accesibility issues.

Rian Rietveld
The female developer Rian Rietveld speaking about Accesabillity in WCEU15

Accessibility is one of the topics I am engaged about because  is  20% of the population have one or other disability.

A disability can ex. be colorblindness, hearing impared, blindness or you can just slightly have a bad seeing vision.

This matter to a lot of us and by not make websites accesible you therefore exclude 20% of the population on web.

You will also probaly grow older and likely get a some kind of disability so it matters in the long term to anybody.

This gentle yet strong woman has a blog where she adresses some of the highlights in her speak, wich was:

WordPress 4.1 and Accessibility

HTML5 Headings in WordPress: A11y versus SEO?

Storytelling in HTML: practical accessibility

A placeholder is no label; search forms in WordPress can do better

I had a little chat with her on the contributor day were she also adresses the problems of female programmers  bad selfesteem of their skills.

This is problems are also adressed at her blog.


The PHP 7 story with Zeev Suraski

Zeev Suraski is the principal authors of the PHP langauage way back to 1997.Zeev co-founded Zend Technologies in 1999, serves as its CTO and leads the company’s R&D teams.

PHP 7 will be released around autumn/winter and this is is seen as a milestone.

As I’m not a developer I see PHP code in my daily work and thinks it awesome how amazing and functional this langauage is.

Among many thousand apsps is Facebook developed in PHP.

The development of PHP had/has a major impact on WordPress as it getting faster, more reliable and stable.

From WordPress 3.6 to 4.1 WordPress loads almost double as fast.


Other CMS like Joomla, Drupal and Magento are also buildt in PHP.

PHP is an serversided HTML embedded scripting langauage wich means for me that it additionally to HTML makes functions and make it possible for the “website” to pull data from the database.

More details on this speak can be watched on slideshare or get updated on Zeev’s blog.


Tom Willmot A highly motivational speak about distributed companies, Open source and Hapiness.


Tom Willmot is the co-founder and CEO of Humanmade.

They developed among many AirBNB, Skype and Happytables wich is a WordPress plugin for restaurants.

Tom Willmot engage in freedom, individuality, trust and science.

Tom Willmot
Tom Willmot speaking about distributed work, Open source and hapiness

He showed to research that shows how people solve creative tasks better without timetaking and monetoring.

It  does not matter how the employees are solving their tasks as long as they do it in accordingly for the best quality.

The company Humanmade is buildt upon people that is working from all around the world with different timezones. He reffered to a company model were there is no static workhours and were the individual are free to work whereever they want even there is from home, at the beach, in a coworking space or whatever.

He told about how they created companies in some of the different lands so that they could follow jurisdiction of employment.

Tom Willmot worked at “normal” job in other companies before he and his brother landed some solid projects they could evolve this 100% distributed company were everybody is working remotely.They meetup once and a while I’m writing this they are all gathered over the sea were am sitting, in Morocco at a company vacation.

Humanmade live by the communication channel Slack and Zoom for video calling.



Mark Jaquith – WordPress Etihcs

Mark Jaquith  is one of the lead developers of the WordPress core and offers freelance WordPress consulting services through Covered Web Services with a focus on scaling, security, and custom functionality.

The speak was about WordPress work etihcs and how the community should treat eachother and their end-users.

Mark Jaquith is speaking about WordPress Etihcs
Mark Jaquith is speaking about WordPress Etihcs

This talk made me really reflect on some things, mainly how the WordPress community and WordPress designers, developers, everybody who does WordPress related work are handling our day to day blog, business, work or sales.

WordPress camps have guidelines for expected behavior.

This I think should apply to anybody, bad behavior influence the whole community and it’s end-users making people distrusting, sceptical, greedy or scared.

Mark Jaquith made some nuances of terms in this deep and wonderful speak.

I reflecting:

As my responsibility for being a business owner and designer my actions will influence the web even ther just a tiny microprocentage.

Me and my teams design regarding of content, text, images and code can be seen from the whole web. Taking a glance at Analytics there’s not just my own country even the site is in norwegian.

Everything I comment or line I write at a social media channel make impact somehow and by forgettting feelings of ownership  I think we’ll made the web -and the world a better place.

Honesty, openness and good intentions also help ourselves being able to communicate better and is a generator of trust.

The speak from Mark made me want to be a better designer and a better person.

Amelia Andersdotter and Anders Jensen-Urstad – How to build privacy friendly sites

Amelia Andersdotter has been a Member of the European Parliament. She currently engages in privacy and data protection advocacy in Sweden.

Andersen Jensen Urstadwas an professional pirate in the European Parliament he’s now involved in Dataskydd.net, a Swedish organization working on data protection issues, and works for a library doing things with open access and free software. He’s interested in intellectual property law.

The last years protection of privacy on web have become popular issue and with the snowden case wich was uppsetting a made a lot of wawes there were a lot of remarkable information this couple speaked of.

Like 90% of all swedish govermental sites are tracked with no clear intention or answer about why.

That tracking data may be held in that country the servers are located and therefore are under that country’s jurisdiction.

98% of the web is tracked by cookies.

That 70% of gathering of sensitive data has happen under the reason of justified interests.

It’s been storm about this as well in Norway lately when they found out about fake base stations around businesses and govermental locations.While the goverment announced that this was about security and only survelliance of suspects of terror. The businesses went silence.

This speak was definitively a cross of mind for me as human with the right to know, my own integrety and privacy.

Also this adresses my business wich tracks our clients sites wih Google Analytics for measuring design and user experience.

I learned about Piwik wich is a tracking tool where the site administrator/user/customer is entitled to own their data.

After this speak I will throughly think/write about how far Nettmeis wants to protect our clients and their clients.



Volunteers, Contributor Day and Disclosure.


I feel so lucky. The amazing experience of Seville and high level quality speaks on Wordcamp this year along with an loving, incredible community made this trip the main fireworks of the year for me.

I spoke with my role models Matt Mullenweg, Sara Rosso, Organizers from Scandinavia and other countries.

I spoke with my  heroes of miscellaneous types of themes and Plugin I’ve use.

I has to admit that is was Awesome to sit in a bubblebath with the required + folks, conversate with 10up and talk with the guy I submit tickets to at codeable on the main afterparty.

I still get pretty starstuck and this event was a clear night sky.

A travel to another country for 3 days the speaks and meeting WordPress community from all over Europe made me grow more intellectuallly than I have done the last year.

A big shoutout to the volunteers of WCEU 2015.


WCEU 15 Volunteers
All the volunteers in a group on the stage under the WCEU 2015


Thank you.










Wordcamps Expected behavior

Expected Behavior

The following behaviors are expected and requested of all community members:

  • Participate in an authentic and active way. In doing so, you contribute to the health and longevity of this community.
  • Exercise consideration and respect in your speech and actions.
  • Attempt collaboration before conflict.
  • Refrain from demeaning, discriminatory, or harassing behavior and speech.
  • Be mindful of your surroundings and of your fellow participants. Alert community leaders if you notice a dangerous situation, someone in distress, or violations of this Code of Conduct, even if they seem inconsequential.
  • Remember that community event venues may be shared with members of the public; please be respectful to all patrons of these locations.

 Unacceptable Behavior

The following behaviors are considered harassment and are unacceptable within our community:

  • Violence, threats of violence or violent language directed against another person.
  • Sexist, racist, homophobic, transphobic, ableist or otherwise discriminatory jokes and language.
  • Posting or displaying sexually explicit or violent material.
  • Posting or threatening to post other people’s personally identifying information (“doxing”).
  • Personal insults, particularly those related to gender, sexual orientation, race, religion, or disability.
  • Inappropriate photography or recording.
  • Inappropriate physical contact. You should have someone’s consent before touching them.
  • Unwelcome sexual attention. This includes, sexualized comments or jokes; inappropriate touching, groping, and unwelcomed sexual advances.
  • Deliberate intimidation, stalking or following (online or in person).
  • Advocating for, or encouraging, any of the above behavior.
  • Sustained disruption of community events, including talks and presentations.


License and attribution

This excerpt of the Code of Conduct is based on the
Citizen Code of Conduct and is distributed under a Creative Commons Attribution-ShareAlike license.

Launching a website for my own company

After two weeks of intens work my team finally launched my companysite.

I will write about feelings regarding designing and developing a site that will be the most important window for me.

How did i start?

I think it must have started with design of the business idea and logo.
I wanted to offer some of the same products as earlier with a vision of being able to be experts on design, WordPress and measure design with Google Analytics.

The purpose of my company then became this:
“The purpose of Nettmeis is to help customers with a beautifully designed website with a compelling message and a documented of increased traffic from the right users.
We want the customers to reach your companies key goals at web ex. new members, contacts, sale or other positive related values that enrich and strongens your business.”

Help others help others with beautiful/functional design and excellent communication.
I want to create an enviroment like at a WordPress level where people is independent of race, gender, religion, sexual orientation, income, status etc.
being able to communicate with eachother on an easy and happy way with less boundaries.

So i guess the keywords for my company`s spirit became something like:


Where the mission is:
-Design beautifully
-Design right for Usability
-Design for function
-Design for getting a genuine message
-Write excellent texts
-Use up to date themes and plugins
-Write valid code
-Respect others code
-Test properly
-Explore, always keep up learning indeep

From here I twisted my head for a name that could be easy to remember and easy to understand.
I was connencting norwegians love of nature with the web, thinking of all kind of animals.
I thought of this for a long time, but there was suddenly in the middle of the night the idea appeared to me.

“Nettmeis” wich is in english “web-the-big-tit” were the big tit is this little bird wich is quite common in cities and in the forest almost all over the world.
I quickran out of my bed and ordered the name at my collaborating hosting vendor.

Then I sat in the middle of the night and started to design a logo wich became:



To be continued….


Being alone not lonesome

After a great week with multiple friends, party and social events a growing feeling of need came to me.

I wanted to be alone.

I had a pretty clear imagination of this and how it was going to be:

Me staring out on the windows at the trees from my home in total silence.

Remembering a tune called: “Silence is the new sound” with Prefuse 73 while I was thinking of this.

I came home and made a simple meal of noodles, salad and salmon eating and thoughts, plans and imagination appeared to my mind.

I’m a quite social person and I’m dependent of people as they maybe are dependent on me.

I was in a relationship, too long.

My ex and I found out to split up and I got over the time with bad economy, lonesomness,anger and fear of being a total idiot when I could not manage stuff as before, I went through a personality change.

Not meaning the crazy one, I leaved that behind in the wrecked relationship.

I got stronger by stop caring about superficially opinions regarding how people should be, income, their status and etc.

There I found that a bit of my personality started over again from I was 18 years old, when I was single, starting to form independent thoughts and dreams for my future mixed together with all my life and proffesional experience from the twenties.

Suddenly I was seing and hearing myself talk, not just talk away.

Things I said made some kind of an echo as I heard how little I know about the world and about my country when I was talking.

What the darn did I do while I was in relationship for all this years and I can taste the bitter sweetness from the past of regrets.

Then I left the regrets, still keeping some strange habits like excusing for that my hair is wet from the shower, cutting vegetables in tiny dices because bigger chunks aren’t good enough, fixated on secure passwords and still… not really trusting a guy if he want to get closer to me.

This thing with enjoying alone, is awesome and “hear” myself think is making me more confident in my own decisions and patience.

I think I became a better listener and listen to really what other are saying and expressing I mean is containing a whole lot of information.

Having a “real” and concentrated conversation is to me like reading a great book.

I think people can sense of you’re listening or not, wether it’s on the phone, social media chat or whereever.

What I really want is to have more time to reflect over my friends conversation. I feel that reflecting gathers a whole lot more conversation and emotional information that I don’t catch in the moment.

Alone is awesome experience of getting a deeper dive into awarness and not sleeping in a relationship comfort zone.

( I’m not judging good and right relationship, you other folks, and I probaly hope to believe one day that I’d be lucky too)

Finally getting back on track

I’ve started a company last year in April: Sonyeo Visuell Kommunikasjon Johanson.
It went very well, I had a succesfull project with prints and sites and a mobile site.
The site was build with Foundation 5 and I used a clean template and a child theme to owerwrite it.
I got some help from a nice developer in India as well to connect the mobile site on development.

It was a straight forward job and the client was happy.

This client is still with me and I worked hard on the customer service side to keep up the good work.

In June an artist contacted me via FB and she wanted a art webshop.
I worked on this through my whole summer holiday and in August I got ill.

At this point aI have’nt got any insurance and I was sick for 2 months.
This was an disaster.
Also at this time my fiance would’nt coop and left me in November, just when I got home from the hospital.

I’ve struggled with loneliness, really bad finances, bills and friends who left me because I was not… I don’t know
maybe not interesting enough anymore.

I found myself unemployd, poor and really upset.

I think this must have been one of my hardest struggles I’ve ever gone through in my proffesional and private life.
And I guess I’m still quite moderate and careful with people and passwords.

Then came the point of return.

A guy saw me, he gave me a job in a local WordPress company.
I was almost perfect: Short travelling, a desk, an new keyboard, food – lunch.
And the most important was selfesteem and value.
I was producing banners, went to Google courses, websites, twitter and the best thing I got help to fulfill the talented artis’s dreams about a webshop.

A startup based in Oslo that deliver Adwords,Wordpress developement and social media.

In March we launched the webshop. Just a month before my CEO found out she got a hugh amount on fans on FB.
Right after there was an Open Art exhibition.

It was incredible. Under the open exhibition she got a lot of visitiors that was travelling from other cities.
We’ve been keeping up the contact and developemnt of this site: and it going well.

One of the days she got request from the North to send a large painting and her gallerists is quite happy, I think.

The site consist of a gallery, News, About and a Woo commerce webshop.

Through tough times there’s people who knows you and sees you I think.
There’s people who loves you and want to help you.
There’s also people who pull back and then you really get’s to know who’s there for you.

People from the WordPress community reached out to me. I’ve never could have done it without you.


Finally back to blogging

And I’m going to WordPress Europe again, this time in Seville, Spain.
I’m really excited and I allready ordered stay through AirBNB.
Hopefully I get a cheap ticket too.
I will most likely fly through Barcelona and if there some people from Norway doing the same I would love to meet up.

Yesterday I was just thrilled and posted a video on FB dancing.
Yes – love dancing.

Also Woo commerce has partnered up with Auttomatic so this will be really interesting.