A better day for everyone or just those who can manage a computer?

My grandmother is 86 years old and she refuse to use an computer. She resist using a cell phone and believe that the signals of the landphone is in the power cable.
During the last ten years, the banks went from personal service to a fully digital service. And now my grandmother have to pay a fee for getting her bills paid manually.

The last years the bankings service closed over 200 service points and there’s writing about a fully digital strategy.

My grandmother has a state pension, when she need help with that somehow she can’t login to the service and write a message.

I will imagine she have to spend her small pension on a cab and drive to the local state office.

Can’t and will not blame my grandmother to not willing to visit the www.

I want to shed a light the next few months on the digital age and how it can discriminate groups of people that don’t have access to the latest tech and how the ecenomy took a progressive peak – where a class of tech smart or leaders became greedy and those who were left – consumers who pays for it.

I feel somethings not right anymore. I need to adress it.


MOCAK – modern art in Krakow

Next to the Schindler’s factory is Krakov’s modern art museum a bit out of the center in a suburban area.

I went to visit as I love going to art museums whenever I visit a new city.

The experience was quite different that I expected and represented another ‘reality’ than home.

There were a handful of polish, a Hungarian, Georgian and Russian artists represented. There were a many paintings, a couple of installations and mixed media.

Some of the things that I thought of was that the paintings was of excellent technical quality. There were one of the first paintings I saw were the artist experimented with rectangular space, objects in rooms and coloring. I thought of this artist that he was for the first an excellent realist, even though his paintings were mostly abstract and playing mindtricks with the objects placed in the skewed rooms wich often was classrooms.

The way this artist had all the basis for perspective, it was enjoyable to see how he manipulated the image terribly good.

The Hungarian artists were mostly political and summed up the latest history of political violence. The palette was dark, green, brown and an awful looking pig/skin coloring. It could just as be a 8 years old person choosing this colors except from the message they sent out and the fright and anxiety of the images.


Maybe for personal reasons was this the most interesting to watch/experience.

I have to mention this artist who made an installation of stativet with hands with painted fingernails attached on and geometrical weird drawings connected to the hands with threads. This artist was letting me in to his universe of his own logically thinking,  wich was not reasonable. I do respect this artist a lot for exhibition his mind in that kind of way and I think the work was highly interesting.

Others to mention was a series of photographies of corpses dressing up in nice clothes. This images was a man high and very frightening.

And talking about frightening.The general theme of the MUCAK was anxiety, fright, similar to post-war artists mentally traumas and very different from the happy-jappy life constructive celebrated art I have seen elsewhere.

A visit to MOCAK is highly recommend. It revoke my curiosity and concern for East European history.

I’m so glad I went.

10 advices to self-integrity from one who had low selfeestem.

I like to think that selfesteem and personal integrity is thorough connected.

To give an example is bragging. A person who constantly overexaggurate his/hers abilities, but can not point to any outcome of the claimed result looses credibility, others faith and his personal integrity as a human over some time.

Where this is connected with selfeestem might lays with person’s belief over bragging as a tool to ewoke others immediate reaction ( and admiration)

Since this don’t have the same effect over time, this person will brag even more and the outcome is terrible.

A better way to brag is to notched it down, this is a brave, sensitive and naked move.

It requires braveness, strenght in your own self perception and a ton of honesty.

Sincerley, this changed my life to gaining confidence  and made me as a stronger person I thought I never be.

Here we go:

  1. Think of how you express yourself: Do you compare your abilities like it was a competition and use your vocabulary like that?
  2. It’s not dangerous to admit that you were wrong or had bad judgemental decision at that time. Try to establish that time is relative.
  3. Tell just things how it is. No melodrama. People will more likely catch up your perception of how things was and accordingly add more drama into the story. (Wich is unecessary and destrucctive)
  4.  Ask yourself the importance to win a situation. It’s very unlikely it’s a question of life or death.
  5. When feeling unsecure in a situation think about those who love you. (And those you love) Imagine them cheering for you. It helps any situation!
  6. Listen, we have all a lot of stuff to spill our hearts out to, but listening to what the others might have to say will make your problem different.
  7. Breaks. Sweet breaks in the dialogue. You can lead the conversation whereever you want with these breaks. Say less. break more. Get the attention.
  8. Make place for your emotions, even I wrote about this in 3. try to make space for them by talking them out with a trusted advisor, mentor, friend, terapist, coach, psycihatrist because the grudges and negative thoughts are better spilled out another place than on your friends, coworkers, parents, boss or other poor bypassers.
  9. Know your limits, if they are overruled or getting pissed on. Be strict and say it once as soon as possible. Explain why their action made you feel that way.
  10. You will never be best forever, don’t waste it on selfpity or beating yourself up.

With these advices I wish ya’ll for a peaceful  and insightful 2016.

When is it not okay to seduce customers anymore?

Most of us are allready known with a that many sites on the net is tracked with cookies, and some of the sites follow us up with email with commercial purposes.
Back to the basics are they different frequency and time when users go online to surf.
There are different occations and there are different puposes.
Remarketing is one of this technologies that reminds the user wich product he/she looked at. Zalando.com are hugh at remarketing.
We learned about how consumerbehavior patterns and I met the wall earlier with the ethics.

Were will the thin line go where these technologies in a comming future get so accurate that the time when a ad is wiewed, will it have a 100% clickthrough rate with a goal conversion.
A clickthorugh is when a users sees an ad, click on it and lands on the site where the product/content is suppose to be.
A goal conversion is when the users i buying ( t.ex creditcard confirmation site)

A more detailed question is: Where is the line where user manipulation in that state where the individual user’s psychology ( consumer behavior) is predicted and “controlled” by the company who sells stuff or the political party that want to influence?

I think of it like this:

If the consumer’s behaviour is measured to a fixed pattern over a lifetime.
And if the ads hits on the right moment in this users web experience were they are 100% likely to buy.
If a company or AI can have the control of this.
Then it must be dicussed.

Are we there yet?

One-day photographing

I took a couple of photos in a city today and I just called this tiny one-day project for “Windows”

There’s not much to say about them, some of the buildings means something but this is more about repetition, light/shadow, sky and nuances of grey.

There’s one “red” image that I kept of interest because of the intense red color on that building.

I used a Nikon Coolpix P7700 and some basic functions in Photoshop.

Walking slowly forward feeling like disapearing in a hole of quicksand.

After comming home from WCEU, wich was a tremendous relief and inspiration, continuing were I was became a harder part.

I’m not sure about what it was/is: The lack of colleagues, back to the ‘reality’ , unsolved problems that is connencted to taxes and VAT regulations or the huge amount of expectations that I mainly set for myself.

During the summer I’ve set up some goals that I wanted to achieve:

IQ analytics exam, building a customer communication system, get customers, redecorating and two more that I don’t remember.

This far things did offcourse take a bit longer than I thought and I knew it, but still spended the whole week upon beating myself up everyday for the slow progress ending in taking more time off than expected.

The week just slowly passed by as a turtle fumling in sand and remember was worrying about bills and the future while actually crying a bit over not being stated in a happy fun place with happy creative colleagues where all of us popping social and cool ideas while dancing to happy indiepop music.

something like that.

This week was all I can remember was 3 downers:

I thought I was VAT registered, but found out by coincidence that the accountant that had this job had not registered last year.

Did not pass the IQ test,  13% questions was wrong even the assessement test was 90%, wich makes me feel like a moron and a loser.

(I passed it easily last year, why is it so… hard this year?!)

It’s quite ok that I don’t remember the third right now, but sometimes I just have this general feeling that I’m a fraud and when I get questions I can’t answer some people especially those who were developers or bosses saying: Don’t you know? Everybody knows that! Makes me feel worth nothing.

I’m not going to cry over idiots, I see that many people tend to think that the stuff they know about knows everybody, strangely enough and that how you carry stuff on the way is how you can be in control of your own prosperity.

But some days it feels like I am walking a longer and slower way in the wrong direction and I don’t know who to turn to.

The mind seemed cluttered and the path is not there anymore. I think I read about if the situation is like that you should just aim for the mountain and walk in that direction.

So let’s say I lost the track of the mountain or maybe the meaning of finding the mountain.

Other thoughts that catched up on me was the lack of a top higher education, my income compared to my friends and the state of my apartement.

And offcourse everything of these three was not ok. The delusion of a safe foundation is not there measured in normal status of succesfull goals in life like a bachelor/masters degree, income of 400 000 NOK /y or a Instagram like apartement or something.

So with this in mind I’d keep beating myself and remembering all kinds of downers happend to me in the past.

And then I started complaining and blaming stuff on my parents, the society, the politics, my neighbours, my former accountant, my former bosses, my teachers, my doctor, my ex and so on until I blame everything again only on myself while writing this.

Wow, I’d really hope I can get this downtime to go away.

Wordcamp Europe 2015

I’ve attended Wordcamp Europe in Seville, Spain this weekend and it was a wonderful and breathtaking experience.

There will be probaly many blogposts like this writing about a a tech confrence were there are an unik and friendly community, superb organized complete camp with delicious food and interesting speakers with different themes and solutions.

I’m currently sitting a bit outside Malaga and writing this in the dark of the spanish dusk at a hotel balcony by the beach with a pedestrian zone four floors under me.

From the balcony
From the balcony of Rincon De La Victorial hotel, Malaga, Spain


I wanted to pull back a little after the camp to sleep, relax and reflect.

On a beach
Man fishing and a couple sitting on the beach in Malaga



The Camp

There were about 800 attendees this year and the Organizers choose a hotel with a convention center a few minutes (with a cab) from the center.


I write it right away: It was a highly well organised convention center with the right amount of coffee, juice, croissants for breakfast and a variety of sandwiches, tapas and small dishes, lemonade and beer (!) for lunch.

I am going to write a bit about some of the speaks from this camp wich I was attending to so I will not cover all the speaks in this blogpost.

The one I choose write about are:

Rian Rietveld – The accessibility speak.

The PHP 7 story -Zeev Suraski

Tom Willmot – Distributed, Open source and Hapiness

Mark Jaquith –  WordPress Etichs

Amelia Andersdotter & Anders Jensen Urstad – Privacy and data protection



The Accessibility speak with Rian Rietveld.

Rian Rietvield is a female developer from the Netherlands who is on the WordPress Accessibility team and who is specialized on Accesibility issues.

Rian Rietveld
The female developer Rian Rietveld speaking about Accesabillity in WCEU15

Accessibility is one of the topics I am engaged about because  is  20% of the population have one or other disability.

A disability can ex. be colorblindness, hearing impared, blindness or you can just slightly have a bad seeing vision.

This matter to a lot of us and by not make websites accesible you therefore exclude 20% of the population on web.

You will also probaly grow older and likely get a some kind of disability so it matters in the long term to anybody.

This gentle yet strong woman has a blog where she adresses some of the highlights in her speak, wich was:

WordPress 4.1 and Accessibility

HTML5 Headings in WordPress: A11y versus SEO?

Storytelling in HTML: practical accessibility

A placeholder is no label; search forms in WordPress can do better

I had a little chat with her on the contributor day were she also adresses the problems of female programmers  bad selfesteem of their skills.

This is problems are also adressed at her blog.


The PHP 7 story with Zeev Suraski

Zeev Suraski is the principal authors of the PHP langauage way back to 1997.Zeev co-founded Zend Technologies in 1999, serves as its CTO and leads the company’s R&D teams.

PHP 7 will be released around autumn/winter and this is is seen as a milestone.

As I’m not a developer I see PHP code in my daily work and thinks it awesome how amazing and functional this langauage is.

Among many thousand apsps is Facebook developed in PHP.

The development of PHP had/has a major impact on WordPress as it getting faster, more reliable and stable.

From WordPress 3.6 to 4.1 WordPress loads almost double as fast.


Other CMS like Joomla, Drupal and Magento are also buildt in PHP.

PHP is an serversided HTML embedded scripting langauage wich means for me that it additionally to HTML makes functions and make it possible for the “website” to pull data from the database.

More details on this speak can be watched on slideshare or get updated on Zeev’s blog.


Tom Willmot A highly motivational speak about distributed companies, Open source and Hapiness.


Tom Willmot is the co-founder and CEO of Humanmade.

They developed among many AirBNB, Skype and Happytables wich is a WordPress plugin for restaurants.

Tom Willmot engage in freedom, individuality, trust and science.

Tom Willmot
Tom Willmot speaking about distributed work, Open source and hapiness

He showed to research that shows how people solve creative tasks better without timetaking and monetoring.

It  does not matter how the employees are solving their tasks as long as they do it in accordingly for the best quality.

The company Humanmade is buildt upon people that is working from all around the world with different timezones. He reffered to a company model were there is no static workhours and were the individual are free to work whereever they want even there is from home, at the beach, in a coworking space or whatever.

He told about how they created companies in some of the different lands so that they could follow jurisdiction of employment.

Tom Willmot worked at “normal” job in other companies before he and his brother landed some solid projects they could evolve this 100% distributed company were everybody is working remotely.They meetup once and a while I’m writing this they are all gathered over the sea were am sitting, in Morocco at a company vacation.

Humanmade live by the communication channel Slack and Zoom for video calling.



Mark Jaquith – WordPress Etihcs

Mark Jaquith  is one of the lead developers of the WordPress core and offers freelance WordPress consulting services through Covered Web Services with a focus on scaling, security, and custom functionality.

The speak was about WordPress work etihcs and how the community should treat eachother and their end-users.

Mark Jaquith is speaking about WordPress Etihcs
Mark Jaquith is speaking about WordPress Etihcs

This talk made me really reflect on some things, mainly how the WordPress community and WordPress designers, developers, everybody who does WordPress related work are handling our day to day blog, business, work or sales.

WordPress camps have guidelines for expected behavior.

This I think should apply to anybody, bad behavior influence the whole community and it’s end-users making people distrusting, sceptical, greedy or scared.

Mark Jaquith made some nuances of terms in this deep and wonderful speak.

I reflecting:

As my responsibility for being a business owner and designer my actions will influence the web even ther just a tiny microprocentage.

Me and my teams design regarding of content, text, images and code can be seen from the whole web. Taking a glance at Analytics there’s not just my own country even the site is in norwegian.

Everything I comment or line I write at a social media channel make impact somehow and by forgettting feelings of ownership  I think we’ll made the web -and the world a better place.

Honesty, openness and good intentions also help ourselves being able to communicate better and is a generator of trust.

The speak from Mark made me want to be a better designer and a better person.

Amelia Andersdotter and Anders Jensen-Urstad – How to build privacy friendly sites

Amelia Andersdotter has been a Member of the European Parliament. She currently engages in privacy and data protection advocacy in Sweden.

Andersen Jensen Urstadwas an professional pirate in the European Parliament he’s now involved in Dataskydd.net, a Swedish organization working on data protection issues, and works for a library doing things with open access and free software. He’s interested in intellectual property law.

The last years protection of privacy on web have become popular issue and with the snowden case wich was uppsetting a made a lot of wawes there were a lot of remarkable information this couple speaked of.

Like 90% of all swedish govermental sites are tracked with no clear intention or answer about why.

That tracking data may be held in that country the servers are located and therefore are under that country’s jurisdiction.

98% of the web is tracked by cookies.

That 70% of gathering of sensitive data has happen under the reason of justified interests.

It’s been storm about this as well in Norway lately when they found out about fake base stations around businesses and govermental locations.While the goverment announced that this was about security and only survelliance of suspects of terror. The businesses went silence.

This speak was definitively a cross of mind for me as human with the right to know, my own integrety and privacy.

Also this adresses my business wich tracks our clients sites wih Google Analytics for measuring design and user experience.

I learned about Piwik wich is a tracking tool where the site administrator/user/customer is entitled to own their data.

After this speak I will throughly think/write about how far Nettmeis wants to protect our clients and their clients.



Volunteers, Contributor Day and Disclosure.


I feel so lucky. The amazing experience of Seville and high level quality speaks on Wordcamp this year along with an loving, incredible community made this trip the main fireworks of the year for me.

I spoke with my role models Matt Mullenweg, Sara Rosso, Organizers from Scandinavia and other countries.

I spoke with my  heroes of miscellaneous types of themes and Plugin I’ve use.

I has to admit that is was Awesome to sit in a bubblebath with the required + folks, conversate with 10up and talk with the guy I submit tickets to at codeable on the main afterparty.

I still get pretty starstuck and this event was a clear night sky.

A travel to another country for 3 days the speaks and meeting WordPress community from all over Europe made me grow more intellectuallly than I have done the last year.

A big shoutout to the volunteers of WCEU 2015.


WCEU 15 Volunteers
All the volunteers in a group on the stage under the WCEU 2015


Thank you.